Post a Video Like a Pro
Posted on 18th March 2021
If you’re finally thinking about including videos in your marketing strategy, you’re on the right track. According to HubSpot, videos are twice more memorable than text content, and 1.2 times more memorable than static visuals and photos. Better that, it was 2016 when Facebook executive predicted the platform would be all video with no text in 5 years. Today, we can witness the prediction steadily coming true. Here are our tips on how to post video content on social media and how to make sure it doesn’t go unnoticed in your followers’ feeds.
Remember that not all social media channels are made equal. Not only do each of them have their own technical requirements, but also a unique style. For example, Twitter is more commonly concise and straight-to-the-point messages. Compare this with the inspirational visuals published on Instagram versus longer storytelling formats on Facebook or YouTube. These unique platforms therefore all have their own adherents.
We must consider where the video is going when providing our client with the final files. We customise your content for each social channel meaning you get a bundle of high-quality content in dimensions perfect for Instagram, Facebook, LinkedIn etc. As well as having more engaging dimensions, we make sure the file size and video quality are ok for being uploaded and published.
The tricky part about posting videos on social media today is to catch viewers’ attention so they would stop scrolling at lightning speed and get to see your message. You have probably noticed that already on your timeline brands use subtitles whenever applicable. This makes your video more efficient and allows a message to be conveyed even if the video is on mute.
Another crucial part of having your videos watched on social media is getting to the point fast. You want to make sure a viewer sees and understands your message in the first 10 seconds, so that beautiful intro may have to be reconsidered for the sake of the rest of the video being seen.
Needless to say, your followership is your main asset, but with the latest algorithms first introduced by Facebook and then implemented by other social media platforms, you might not be able to reach your audience that easy. The organic way to success lies in creating user engagement. It is not a secret that posts with maximum engagement – likes, shares, and comments are favoured and get more visibility. Call to actions are a great way to get your audience to engage with your posts. However don’t exclude paid promotions, often boosting a post is the ignition to organic reach. Hashtags help your content get discovered by new audiences looking for videos on a chosen topic. Don’t misuse them by adding too many slightly relevant ones. Focus on specificity.
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