Videos on social media are more important than ever. It has become an essential part of growing your business and sharing your brand story. There has never been a better time to start posting high-quality social media videos that are optimised for maximum performance. With an endless amount of video features on different platforms, it can be difficult to know where to start. Here are some social media video trends we think you should consider for 2022. 
Popular even before the pandemic, live videos have become a huge hit this year. The face-to-face meetings naturally became online meetings, and the live concerts turned into live streams. As a result, many social media platforms have started offering more live streaming video features for marketers. 
Stories on social media may have been started by Snapchat. But Facebook and especially Instagram have benefited from it. Even LinkedIn has its own stories feature. Stories are personal in nature and present an opportunity for regular engagement. At Prism Studios, we make sure to optimise your videos for their intended platform. This means multiple versions of your video in different dimensions, lengths and other features. It’s estimated that one in five UK businesses already made plans to increase spend for paid social media marketing in 2021. Vertical video is the trending format for social media ads. But we believe it's a good idea to offer horizontal, vertical or square versions. 
Video content is one of the most engaging forms of content and will soon dominate social media. Whether it is short-form videos on TikTok or Stories or long-form content on YouTube. Videos are the future. Not every video needs to be expensive or highly produced. We can get creative in the way we produce your content. The focus needs to always be on the quality of the content over the production value. This is what will resonate with your audience so dig deep into what you want the messaging of the video to be. 
Among main video marketing trends in 2021, we expect the growing popularity of animated explainer videos. Animated videos can get your message across in a fast and attractive way. As you have probably already seen lots of companies all over the world use animated videos to promote their products and services. 
We hope that this short blog will inspire you to have a think about your digital marketing plan for 2022 and incorporate these trends. 
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