The Power of Podcasts: Why You Should Start One

We have something very exciting coming for summer 2025! Prism Studios is opening the doors to our very own state-of-the-art podcast and content studios in the heart of Warrington. This will be a game-changing space for creators, businesses, and storytellers to bring their ideas to life. We can't wait to share more details, but for now, let’s explore the incredible world of podcasting and why now is the perfect time to start your own show. 

The podcasting landscape in the UK has seen remarkable growth, evolving from a niche format into a mainstream powerhouse. Millions of listeners now engage with their favourite shows weekly, driving a surge in popularity among both creators and audiences. Let’s explore the latest trends, updated statistics for 2024, and projections for 2025, while uncovering why launching a podcast today could be a game-changer. 

According to the latest 2024 report from Edison Research, 69% of UK adults have listened to a podcast at some point, with 42% tuning in monthly and 30% weekly. This marks a significant rise from previous years, showcasing the increasing role of podcasts in daily entertainment and education. 

 

 

Diverse Listener Demographics: Podcast listening is particularly strong among younger audiences. Over 50% of 18-34-year-olds are monthly listeners, with 41% tuning in weekly. The 35-54 age group follows closely, with 50% listening monthly and 34% weekly. Even among those 55+, listenership has risen to 28%, up from 20% in 2023. 

 

Growing Demand: The UK now boasts over 1 million active podcasts, covering an ever-expanding range of topics and niches. 

 

Engagement Levels: Weekly podcast listeners in the UK spend an average of 5 hours and 27 minutes consuming content each week, highlighting a deep level of engagement compared to traditional media. 

 

Advertising Growth: Podcast advertising revenue in the UK reached £83 million in 2023, reflecting a 23% increase from the previous year. By 2025, this figure is projected to exceed £100 million, as brands continue to invest in podcast sponsorships and native advertising. 

Podcasts cultivate a strong sense of intimacy, allowing hosts to establish personal relationships with their audience. The audio format creates an engaging listening experience that feels more direct and personal than other media. 

 

Listeners can consume podcasts on-demand while commuting, exercising, or completing daily tasks. This flexibility has been a key driver in podcast adoption, making it an integral part of people's routines. 

 

With over a million podcasts available in the UK, listeners can find niche content tailored to their specific interests—from business insights to true crime, technology, and personal development. 

 

Podcasts are an effective medium for knowledge-sharing, offering insights from industry leaders, academics, and experts in various fields. This accessibility to valuable content has fueled podcast growth among professionals and lifelong learners. 

For larger organisations, podcasts offer an innovative way to communicate internally and build company culture. 

 

Enhancing Employee Engagement: Internal podcasts can foster a sense of community by sharing updates, achievements, and leadership messages. 

 

Informational Resource: Companies can use podcasts to communicate strategic goals, policy updates, and training materials, ensuring consistency across teams. 

 

Spotlighting Talent: Featuring employees on internal podcasts promotes recognition and strengthens organisational culture. 

 

Flexible Consumption: Employees can listen at their convenience, leading to higher engagement compared to traditional communication methods like newsletters or emails. 

 

 

With projections indicating continued growth, here’s what we can expect: 

 

Listenership Expansion: Monthly podcast listenership is forecasted to reach 45% of UK adults by 2025. 

 

Ad Revenue Growth: UK podcast advertising is set to exceed £100 million, driven by increased brand investment. 

 

More Diverse Content: The demand for niche, high-quality content will lead to even more specialised shows tailored to distinct audience segments. 

 

Podcasting is more than just a passing trend—it’s a powerful platform for communication, education, and entertainment. With its rapid expansion in the UK and growing audience engagement, now is the perfect time to launch your own podcast. Whether you’re looking to share knowledge, build a brand, or connect with a community, podcasting offers a rewarding and impactful experience. 

 

And if you’re looking for the perfect space to create, Prism Studios is launching a state-of-the-art podcast and content studio in Warrington in summer 2025. Be among the first to experience it by registering your interest today. Email us at hello@prism-studios.co.uk to find out more!