Video has become increasingly important as companies continue to move their marketing sales online in 2021. The future of e-commerce is already here and it’s always changing. Product videos add a different dimension to the online shopping experience. One of the most effective ways of increasing e-commerce conversion rate is by addressing the uncertainty through product videos. They allow visitors to see the product from multiple angles in motion, to see it in a context and to understand better how it works. This is invaluable information that is often difficult to grasp online using only images and text. 
Some e-commerce videos work better than others at converting shoppers. As a rough guide, a good e-commerce video should fulfil a specific goal, should be brief and to the point, versatile to any platform and look real and genuine. With the direction consumers are heading, some visitors are looking to be sold or at least engaged before being sold. This is where Prism Studios can help. 


"Paul Chadwick was a complete delight to work with from beginning to end; he immediately ‘got’ the concept of what I was looking to achieve and the whole process was totally smooth, from prep to shoot day to post-production. I loved the resulting videos and will definitely work with Paul long term." - Willowberry Skincare 
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