Work Smart Not Long
Posted on 2nd February 2023
Making engaging content to be shared year-long does not require long drawn-out campaign shoots, only efficiency and skilful planning. Our hook and engaging method of creating multiple pieces of marketable content in just 1-to-2 days of campaign shooting, rather than spending several days shooting for just one long-form video, is sure to give your online social media presence the boost it needs.
After all, why wait longer for just one long-form video when you can have more content done faster and distributed digitally through multiple social media channels all year round?
Prism Studios can hook your audience
According to the US National Center for Biotechnology Information, the average human attention span is 8.25 seconds. On top of this, the average audience watch-time length of a single internet video is 2.7 minutes. Therefore, in this 8-second swipe-and-gone digital age, attempting to hook an audience using only a single long-form video is just not feasible. To draw in an audience, you have to hook their attention through short, bite-sized content such as Promo Reels, Images, and a Hero Commerical. The days of having only one video flagship a service is now dead. You need short high-quality media like video - and make the first 8 seconds attention-grabbing.
Promotional Reels
Prism Studios can give your target audience a taste of what you're all about. Having 1-to-2 short highlight reels to promote on social media lets your audience take a peek into only the best of what they can expect from your business and services.
Photography
Prism Studios can show your target audience who you are. Having a backlog of 30+ high-quality photographs to promote your business in just a single frame will do wonders in catching glimpses of any potential customers. More popular photography-based platforms like Instagram will benefit the most from images as the site draws in 500 million daily active users who go on the site with the sole purpose of scrolling through trending images of what's new and hot.
Explainer Videos
Prism Studios can tell your target audience what you're all about. Having multiple (5-to-15) small explainer videos to share on platforms such as TikTok, Twitter, Facebook, Instagram, and more, will make a big difference in intriguing your target audience.
The Hero Commercial
Prism Studios can bring awareness from your target audience and more to you. Having attention-grabber hero content designed to reach a broader range of mainstream audiences will work to spike awareness about your business and services. Short video-focused platforms such as TikTok, YouTube and Facebook will get the most beneficial use from having solid hero content to advertise. After all, according to HubSpot Blog, marketers say that TikTok is the second most effective platform for video content, as 36% of TikTok's 1 billion global daily active users want to learn about products through short-form videos like TikToks or Reels.
Prism Studios can engage your audience
According to the US National Center for Biotechnology Information, the average human attention span is 8.25 seconds. On top of this, the average audience watch-time length of a single internet video is 2.7 minutes. Therefore, in this 8-second swipe-and-gone digital age, attempting to hook an audience using only a single long-form video is just not feasible. To draw in an audience, you have to hook their attention through short, bite-sized content such as Promo Reels, Images, and a Hero Commerical. The days of having only one video flagship a service is now dead. You need short high-quality media like video - and make the first 8 seconds attention-grabbing.
Long-form explainer
Prism Studios can explain to your target audience who you are. Explainer videos are online marketing content that tells all about your business and service. Often placed on your site's landing page or longer-favoured video sites like YouTube and TikTok, explainer videos usually entice the viewer with your details before ending with a strong call to action.
Explainer videos have become extremely popular recently. According to the online marketing agency WordStream, some businesses boast conversion rates increasing by as much as 144% after including an explainer video on their website and social media.
Best of all, all the footage created for the long-form explainer can be repurposed by Prism Studios to serve as social media content or sponsorship reels for you.
In short: efficiency is the name of the game. And like all games, the key to beating it requires analysing the situation and planning accordingly to get the most out of the content. Our team of experts at Prism Studios will help you get the best quality possible from your assets and budget. So, be efficient and get nothing but the absolute most and best from your content budget.
Share this post: